From big idea to launch,
with clarity and speed.

From big idea to launch,
with clarity and speed.

From big idea to launch,
with clarity and speed.

First Matter is a design studio turning founder ideas into products that work in the real world — designed, delivered, and ready for launch.

First Matter is a design studio turning founder ideas into products that work in the real world — designed, delivered, and ready for launch.

Complete Five Star Reviews on Upwork

Be great, build great—that’s our north star.

Be great, build great—that’s our north star.

Play Showreel

Defining products, leading builds, and delivering on time. Let’s launch your vision together.

Defining products, leading builds, and delivering on time. Let’s launch your vision together.

0

Weeks AVG Timeline

From scope to delivery, our structured process helps founders launch market-ready products in as little as 12 weeks.

0

Weeks AVG Timeline

From scope to delivery, our structured process helps founders launch market-ready products in as little as 12 weeks.

12

Weeks AVG Timeline

From scope to delivery, our structured process helps founders launch market-ready products in as little as 12 weeks.

0

%

Business Growth

Our strategies have helped clients achieve up to 70% revenue growth in just one year!

0

%

Business Growth

Our strategies have helped clients achieve up to 70% revenue growth in just one year!

%

70

Business Growth

Our strategies have helped clients achieve up to 70% revenue growth in just one year!

0

M

In Funding

Products we’ve helped design have gone on to raise over $50 million in seed and Series A funding.

0

M

In Funding

Products we’ve helped design have gone on to raise over $50 million in seed and Series A funding.

M

50

In Funding

Products we’ve helped design have gone on to raise over $50 million in seed and Series A funding.

Benefits

See why partnering with us is the smartest move.

Benefits

See why partnering with us is the smartest move.

We don’t just work together—we grow together.

We don’t just work together—we grow together.

We don’t just work together—we grow together.

Our Portfolio

Explore the projects where we discovered the biggest opportunities and put all energy toward that.

Our Portfolio

Explore the projects where we discovered the biggest opportunities and put all energy toward that.

User Research

Information Architecture

UX Design

Visual Design

Investor Strategy

SeatWorthy - Supporting Dental Practice Owners

User Research

Information Architecture

UX Design

Visual Design

Investor Strategy

SeatWorthy - Supporting Dental Practice Owners

Discovery & Research

Mobile app design

Content Strategy

Visual Design

Re Branding

Care Heroes - Solving for Senior Care Nurses

Discovery & Research

Mobile app design

Content Strategy

Visual Design

Re Branding

Care Heroes - Solving for Senior Care Nurses

UX Research

UI Design

Design Strategy

Content Strategy

Roadmapping

StoryFaith - Spiritual Fitness for people who aim to grow

UX Research

UI Design

Design Strategy

Content Strategy

Roadmapping

StoryFaith - Spiritual Fitness for people who aim to grow

Our differences

While others copy and paste, we innovate and elevate. Your brand gets the VIP treatment it truly deserves.

Our differences

While others copy and paste, we innovate and elevate. Your brand gets the VIP treatment it truly deserves.

Others

Generic Solutions

Generic Solutions

Jargon Overload

Jargon Overload

Boring Creativity

Boring Creativity

Fluff Metrics

Fluff Metrics

One-Time Campaigners

One-Time Campaigners

Hidden Costs

Hidden Costs

Outdated Methods

Outdated Methods

Limited Scope

Limited Scope

Reactive Tactics

Reactive Tactics

Just Another Client

Just Another Client

First Matter

Personalized Strategy

Personalized Strategy

Down to earth Founders

Down to earth Founders

Bold Ideas

Bold Ideas

Real ROI

Real ROI

Long-Term Partners

Long-Term Partners

Transparent Pricing

Transparent Pricing

Innovative Solutions

Innovative Solutions

Full-Service Experts

Full-Service Experts

Proactive Strategies

Proactive Strategies

Passion & Care

Passion & Care

Pricing Plans

Affordable, transparent pricing tailored to your business goals. More valuable than hiring 1 full-timer.

Pricing Plans

Affordable, transparent pricing tailored to your business goals. More valuable than hiring 1 full-timer.

MVP Launch Sprint

$4K

$209

/project

Turn your idea into an investor-ready product in just 2 weeks.

Perfect for funded founders who need to validate their concept, impress investors, or test with early users — fast.

MVP Launch Sprint

$4K

$209

/project

Turn your idea into an investor-ready product in just 2 weeks.

Perfect for funded founders who need to validate their concept, impress investors, or test with early users — fast.

Discovery & scope workshop

Discovery & scope workshop

User flows + clickable prototype

User flows + clickable prototype

High-fidelity UI designs for key screens

High-fidelity UI designs for key screens

Developer-ready handoff package

Developer-ready handoff package

Presentation support

Presentation support

On-Demand Design Team

$8K

$299

/month

Your dedicated design team, ready when you are. Cancel or pause anytime

20 hours/week of senior-level design work, shipped without delays. Ideal for fast-moving teams who need constant design output without hiring in-house.

On-Demand Design Team

$8K

$299

/month

Your dedicated design team, ready when you are. Cancel or pause anytime

20 hours/week of senior-level design work, shipped without delays. Ideal for fast-moving teams who need constant design output without hiring in-house.

Unlimited requests & revisions (within allocated hours)

Unlimited requests & revisions (within allocated hours)

UX/UI for web, mobile, and product features

UX/UI for web, mobile, and product features

High Fidelity design solutions

High Fidelity design solutions

Landing pages, marketing assets, pitch decks

Landing pages, marketing assets, pitch decks

Weekly progress updates & priority queue

Weekly progress updates & priority queue

Embedded within your broader team

Embedded within your broader team

UX research on demand

UX research on demand

Performance Optimization

Performance Optimization

Product Launch Partner

$15K

$299

/quarter

From idea to market launch with full design leadership.

We take your concept through research, design, and pre-launch optimization — then help you track and refine post-launch for real traction.

Product Launch Partner

$15K

$299

/quarter

From idea to market launch with full design leadership.

We take your concept through research, design, and pre-launch optimization — then help you track and refine post-launch for real traction.

Discovery + guerrilla research

Discovery + guerrilla research

Full MVP design & build management from concept to developer handoff

Full MVP design & build management from concept to developer handoff

Wireframes, user flows, and interaction prototypes for core features

Wireframes, user flows, and interaction prototypes for core features

Coordination with your developers for smooth delivery

Coordination with your developers for smooth delivery

Weekly founder check-ins with progress reports

Weekly founder check-ins with progress reports

Post-launch analytics review to track engagement, retention, and adoption

Post-launch analytics review to track engagement, retention, and adoption

Iteration plan prioritizing the highest-impact next features

Iteration plan prioritizing the highest-impact next features

30 days of post-launch design support

30 days of post-launch design support

Pricing Plans

Affordable, transparent pricing tailored to your business goals. More valuable than hiring 1 full-timer.

MVP Launch Sprint

$4K

$209

/project

Turn your idea into an investor-ready product in just 2 weeks.

Perfect for funded founders who need to validate their concept, impress investors, or test with early users — fast.

Discovery & scope workshop

User flows + clickable prototype

High-fidelity UI designs for key screens

Developer-ready handoff package

Presentation support

On-Demand Design Team

$8K

$299

/month

Your dedicated design team, ready when you are. Cancel or pause anytime

20 hours/week of senior-level design work, shipped without delays. Ideal for fast-moving teams who need constant design output without hiring in-house.

Unlimited requests & revisions (within allocated hours)

UX/UI for web, mobile, and product features

High Fidelity design solutions

Landing pages, marketing assets, pitch decks

Weekly progress updates & priority queue

Embedded within your broader team

UX research on demand

Performance Optimization

Product Launch Partner

$15K

$299

/quarter

From idea to market launch with full design leadership.

We take your concept through research, design, and pre-launch optimization — then help you track and refine post-launch for real traction.

Discovery + guerrilla research

Full MVP design & build management from concept to developer handoff

Wireframes, user flows, and interaction prototypes for core features

Coordination with your developers for smooth delivery

Weekly founder check-ins with progress reports

Post-launch analytics review to track engagement, retention, and adoption

Iteration plan prioritizing the highest-impact next features

30 days of post-launch design support

About us

At First Matter, we believe growth starts with clarity.

We partner with visionary founders and teams to cut through noise and build products, brands, and systems that actually make an impact. With 10+ years of design experience, from scrappy startups to industry leaders like Disney, Expedia, and Ford — we know how to combine the agility of a startup mindset with the execution of enterprise.

Our approach is grounded in first principles thinking. We strip problems down to their core truths, design with clear intent, and focus relentlessly on outcomes. The result? Products and experiences that don’t just look good, but work beautifully, solve the right problems, and fuel real growth.

We’re not here for vanity design. We’re here to help you move industries forward.

Let’s build something that matters.

Vision Wizard

Jordan Santos

Founder. Head of Design.

Vision Wizard

Jordan Santos

Founder. Head of Design.

10 yrs of design exp.

Building for the biggest brands on the planet like Disney, Expedia, and Ford Motors. I started First Matter to focus on tech that deeply matters for Mindful Founders.

I personally oversee every project and deliverable. Ensuring that the highest quality of service and care is experienced by my partners.

Looking forward to working with you. Cheers.

About us

At First Matter, we believe growth starts with clarity.

We partner with visionary founders and teams to cut through noise and build products, brands, and systems that actually make an impact. With 10+ years of design experience, from scrappy startups to industry leaders like Disney, Expedia, and Ford — we know how to combine the agility of a startup mindset with the execution of enterprise.

Our approach is grounded in first principles thinking. We strip problems down to their core truths, design with clear intent, and focus relentlessly on outcomes. The result? Products and experiences that don’t just look good, but work beautifully, solve the right problems, and fuel real growth.

We’re not here for vanity design. We’re here to help you move industries forward.

Let’s build something that matters.

Vision Wizard

Jordan Santos

Founder. Head of Design.

10 yrs of design exp.

Building for the biggest brands on the planet like Disney, Expedia, and Ford Motors. I started First Matter to focus on tech that deeply matters for Mindful Founders.

I personally oversee every project and deliverable. Ensuring that the highest quality of service and care is experienced by my partners.

Looking forward to working with you. Cheers.

Need a custom quote?

Need a custom quote?

Don’t let your ideas sit idle—slide into our inbox and let’s get to work.

Don’t let your ideas sit idle—slide into our inbox and let’s get to work.