Fractional Design Partner for Series A Wellness Startups
Fractional Design Partner for Series A Wellness Startups
Weekly strategy calls + fast, impactful design requests.
Keep momentum without hiring a full design team.
Weekly strategy calls + fast, impactful design requests.
Keep momentum without hiring a full design team.
Complete Five Star Reviews on top talent platforms
Clarity, speed, outcomes — that’s our north star.
Clarity, speed, outcomes — that’s our north star.
Play Showreel
Guiding wellness startups from clarity to scale.
Weekly design strategy, focused execution, lasting momentum.
Guiding wellness startups from clarity to scale.
Weekly design strategy, focused execution, lasting momentum.
Strategy Calls per Month
Structured weekly sessions for design and product alignment that compound results over time.
Strategy Calls per Month
Structured weekly sessions for design and product alignment that compound results over time.
4
Strategy Calls per Month
Structured weekly sessions for design and product alignment that compound results over time.
%
Faster Design Velocity
Clients report major reductions in turnaround time and decision fatigue through focused, one-at-a-time requests.
%
Faster Design Velocity
Clients report major reductions in turnaround time and decision fatigue through focused, one-at-a-time requests.
%
70
Faster Design Velocity
Clients report major reductions in turnaround time and decision fatigue through focused, one-at-a-time requests.
M
In Raised Capital
Startups we’ve partnered with have gone on to raise over $50M across seed and Series A rounds.
M
In Raised Capital
Startups we’ve partnered with have gone on to raise over $50M across seed and Series A rounds.
M
50
In Raised Capital
Startups we’ve partnered with have gone on to raise over $50M across seed and Series A rounds.
Benefits
What you get every month
Benefits
What you get every month
A structured design partnership built for Series A wellness startups.
Every month: four strategic calls, focused design output, and a clear path forward.
Weekly Strategy Calls: Four focused sessions each month to align on priorities, make design decisions, and keep your roadmap crystal-clear.
One Active Request at a Time: Submit a small, high-impact design task, from a new dashboard card to an onboarding tweak...solutions delivered in 2–3 days.
We bring creative, founder-focused solutions that make your product stand out in a competitive market, and we get it done on time.
Async Collaboration Hub: Track requests, notes, and assets inside your private Notion workspace. No meetings lost to chaos, just a clean, repeatable rhythm.
Design System Maintenance: Monthly audits and small updates keep your components clean, consistent, and scalable as your product evolves.
Weekly Strategy Calls: Four focused sessions each month to align on priorities, make design decisions, and keep your roadmap crystal-clear.
One Active Request at a Time: Submit a small, high-impact design task, from a new dashboard card to an onboarding tweak...solutions delivered in 2–3 days.
We bring creative, founder-focused solutions that make your product stand out in a competitive market, and we get it done on time.
Async Collaboration Hub: Track requests, notes, and assets inside your private Notion workspace. No meetings lost to chaos, just a clean, repeatable rhythm.
Design System Maintenance: Monthly audits and small updates keep your components clean, consistent, and scalable as your product evolves.
Weekly Strategy Calls: Four focused sessions each month to align on priorities, make design decisions, and keep your roadmap crystal-clear.
One Active Request at a Time: Submit a small, high-impact design task, from a new dashboard card to an onboarding tweak...solutions delivered in 2–3 days.
We bring creative, founder-focused solutions that make your product stand out in a competitive market, and we get it done on time.
Async Collaboration Hub: Track requests, notes, and assets inside your private Notion workspace. No meetings lost to chaos, just a clean, repeatable rhythm.
Design System Maintenance: Monthly audits and small updates keep your components clean, consistent, and scalable as your product evolves.
Weekly Strategy Calls: Four focused sessions each month to align on priorities, make design decisions, and keep your roadmap crystal-clear.
One Active Request at a Time: Submit a small, high-impact design task, from a new dashboard card to an onboarding tweak...solutions delivered in 2–3 days.
We bring creative, founder-focused solutions that make your product stand out in a competitive market, and we get it done on time.
Async Collaboration Hub: Track requests, notes, and assets inside your private Notion workspace. No meetings lost to chaos, just a clean, repeatable rhythm.
Design System Maintenance: Monthly audits and small updates keep your components clean, consistent, and scalable as your product evolves.
Weekly Strategy Calls: Four focused sessions each month to align on priorities, make design decisions, and keep your roadmap crystal-clear.
One Active Request at a Time: Submit a small, high-impact design task, from a new dashboard card to an onboarding tweak...solutions delivered in 2–3 days.
We bring creative, founder-focused solutions that make your product stand out in a competitive market, and we get it done on time.
Async Collaboration Hub: Track requests, notes, and assets inside your private Notion workspace. No meetings lost to chaos, just a clean, repeatable rhythm.
Design System Maintenance: Monthly audits and small updates keep your components clean, consistent, and scalable as your product evolves.
Weekly Strategy Calls: Four focused sessions each month to align on priorities, make design decisions, and keep your roadmap crystal-clear.
One Active Request at a Time: Submit a small, high-impact design task, from a new dashboard card to an onboarding tweak...solutions delivered in 2–3 days.
We bring creative, founder-focused solutions that make your product stand out in a competitive market, and we get it done on time.
Async Collaboration Hub: Track requests, notes, and assets inside your private Notion workspace. No meetings lost to chaos, just a clean, repeatable rhythm.
Design System Maintenance: Monthly audits and small updates keep your components clean, consistent, and scalable as your product evolves.
Weekly Strategy Calls: Four focused sessions each month to align on priorities, make design decisions, and keep your roadmap crystal-clear.
One Active Request at a Time: Submit a small, high-impact design task, from a new dashboard card to an onboarding tweak...solutions delivered in 2–3 days.
We bring creative, founder-focused solutions that make your product stand out in a competitive market, and we get it done on time.
Async Collaboration Hub: Track requests, notes, and assets inside your private Notion workspace. No meetings lost to chaos, just a clean, repeatable rhythm.
Design System Maintenance: Monthly audits and small updates keep your components clean, consistent, and scalable as your product evolves.
Weekly Strategy Calls: Four focused sessions each month to align on priorities, make design decisions, and keep your roadmap crystal-clear.
One Active Request at a Time: Submit a small, high-impact design task, from a new dashboard card to an onboarding tweak...solutions delivered in 2–3 days.
We bring creative, founder-focused solutions that make your product stand out in a competitive market, and we get it done on time.
Async Collaboration Hub: Track requests, notes, and assets inside your private Notion workspace. No meetings lost to chaos, just a clean, repeatable rhythm.
Design System Maintenance: Monthly audits and small updates keep your components clean, consistent, and scalable as your product evolves.
We don’t just design together, we raise confidence together.
We don’t just design together, we raise confidence together.
Our Portfolio
Explore the projects where we discovered the biggest opportunities and put all energy toward that.
Our Portfolio
Explore the projects where we discovered the biggest opportunities and put all energy toward that.
User Research
Information Architecture
UX Design
Visual Design
Investor Strategy
SeatWorthy - Supporting Dental Practice Owners
User Research
Information Architecture
UX Design
Visual Design
Investor Strategy
SeatWorthy - Supporting Dental Practice Owners
Discovery & Research
Mobile app design
Content Strategy
Visual Design
Re Branding
Care Heroes - Solving for Senior Care Nurses
Discovery & Research
Mobile app design
Content Strategy
Visual Design
Re Branding
Care Heroes - Solving for Senior Care Nurses
UX Research
UI Design
Design Strategy
Content Strategy
Roadmapping
StoryFaith - Spiritual Fitness for people who aim to grow
UX Research
UI Design
Design Strategy
Content Strategy
Roadmapping
StoryFaith - Spiritual Fitness for people who aim to grow
Our differences
While others copy and paste, we innovate and elevate. Your brand gets the VIP treatment it truly deserves.
Our differences
While others copy and paste, we innovate and elevate. Your brand gets the VIP treatment it truly deserves.
Others
Studios that Disappear After Launch
Studios that Disappear After Launch
Jargon and Fluff
Jargon and Fluff
Boring Creativity
Boring Creativity
Disjointed Design Teams
Disjointed Design Teams
Unpredictable Timelines
Unpredictable Timelines
Hidden Costs
Hidden Costs
Outdated Methods
Outdated Methods
Reactive Design Fixes
Reactive Design Fixes
Generic work
Generic work
Just Another Client
Just Another Client
First Matter
Personalized Strategy
Personalized Strategy
Clear, Founder-Friendly Strategy Calls
Clear, Founder-Friendly Strategy Calls
Wellness-Focused Design With Taste & Purpose
Wellness-Focused Design With Taste & Purpose
Real ROI
Real ROI
Ongoing Partnership Built for Momentum
Ongoing Partnership Built for Momentum
Transparent Monthly Subscription
Transparent Monthly Subscription
Innovative Solutions
Innovative Solutions
Full-Service Experts
Full-Service Experts
Continuous Design System Maintenance
Continuous Design System Maintenance
You’re a Long-Term Partner in the Build
You’re a Long-Term Partner in the Build
Pricing Plans
Subscription-based design leadership for Series A wellness startups. Faster progress than hiring a full-time designer.
Pricing Plans
Subscription-based design leadership for Series A wellness startups. Faster progress than hiring a full-time designer.
On-Demand Design Team
$3K
$299
/month
One subscription. Everything you need for design clarity and consistent momentum.
Built for: Series A health & wellness startups that need ongoing Senior+ design direction and fast, focused execution, without hiring a full-time design team. Clear your backlog.
On-Demand Design Team
$3K
$299
/month
One subscription. Everything you need for design clarity and consistent momentum.
Built for: Series A health & wellness startups that need ongoing Senior+ design direction and fast, focused execution, without hiring a full-time design team. Clear your backlog.
4 Weekly Strategy Calls — Align on priorities, product direction, and next steps.
4 Weekly Strategy Calls — Align on priorities, product direction, and next steps.
1 Active Design Request at a Time — Small, high-impact deliverables with 2–3 day turnaround.
1 Active Design Request at a Time — Small, high-impact deliverables with 2–3 day turnaround.
Notion Portal — Async communication keeps things moving without endless meetings.
Notion Portal — Async communication keeps things moving without endless meetings.
Monthly Design System Maintenance — Figma audit, component cleanup, and consistency checks.
Monthly Design System Maintenance — Figma audit, component cleanup, and consistency checks.
Embedded within your broader team
Embedded within your broader team
Performance Optimization
Performance Optimization
Best for: Fast-moving teams that need consistent design strategy and backlog clearing.
Best for: Fast-moving teams that need consistent design strategy and backlog clearing.
Pricing Plans
Subscription-based design leadership for Series A wellness startups. Faster progress than hiring a full-time designer.
On-Demand Design Team
$3K
$299
/month
One subscription. Everything you need for design clarity and consistent momentum.
Built for: Series A health & wellness startups that need ongoing Senior+ design direction and fast, focused execution, without hiring a full-time design team. Clear your backlog.
4 Weekly Strategy Calls — Align on priorities, product direction, and next steps.
1 Active Design Request at a Time — Small, high-impact deliverables with 2–3 day turnaround.
Notion Portal — Async communication keeps things moving without endless meetings.
Monthly Design System Maintenance — Figma audit, component cleanup, and consistency checks.
Embedded within your broader team
Performance Optimization
Best for: Fast-moving teams that need consistent design strategy and backlog clearing.
About us
At First Matter, we believe lasting growth starts with clarity, not chaos.
We partner with Series A health and wellness founders to bring calm, structure, and creative direction to fast-moving products.
Our subscription model provides weekly strategy calls and focused design execution, helping teams scale their product design without hiring full-time or managing large agencies.
With over a decade of experience designing for brands like Disney, Expedia, and Ford, we blend the speed of a startup with the discipline of enterprise design systems, turning your early traction into long-term momentum.
Our approach is grounded in first-principles thinking, we break problems down to their essence, design with intent, and focus relentlessly on measurable outcomes.
The result? Clearer decisions, faster iteration, and products that truly move the metrics that matter: activation, retention, and engagement.
We’re not here for vanity design.
We’re here to be your fractional design partner — to help you scale with clarity, consistency, and confidence.
Let’s build something that matters.
10 yrs of design exp.
Building for the biggest brands on the planet like Disney, Expedia, and Ford Motors. I started First Matter to focus on tech that deeply matters for Mindful Founders.
I personally oversee every project and deliverable. Ensuring that the highest quality of service and care is experienced by my partners.
Looking forward to working with you. Cheers.
About us
At First Matter, we believe lasting growth starts with clarity, not chaos.
We partner with Series A health and wellness founders to bring calm, structure, and creative direction to fast-moving products.
Our subscription model provides weekly strategy calls and focused design execution, helping teams scale their product design without hiring full-time or managing large agencies.
With over a decade of experience designing for brands like Disney, Expedia, and Ford, we blend the speed of a startup with the discipline of enterprise design systems, turning your early traction into long-term momentum.
Our approach is grounded in first-principles thinking, we break problems down to their essence, design with intent, and focus relentlessly on measurable outcomes.
The result? Clearer decisions, faster iteration, and products that truly move the metrics that matter: activation, retention, and engagement.
We’re not here for vanity design.
We’re here to be your fractional design partner — to help you scale with clarity, consistency, and confidence.
Let’s build something that matters.
10 yrs of design exp.
Building for the biggest brands on the planet like Disney, Expedia, and Ford Motors. I started First Matter to focus on tech that deeply matters for Mindful Founders.
I personally oversee every project and deliverable. Ensuring that the highest quality of service and care is experienced by my partners.
Looking forward to working with you. Cheers.
Need a custom quote?
Need a custom quote?
Don’t let your ideas sit idle—slide into our inbox and let’s get to work.
Don’t let your ideas sit idle—slide into our inbox and let’s get to work.