First Matter was born from a simple belief: the most impactful brands don’t start with design, they start with clarity.

After leading design work at Ford, Disney, and Expedia, I saw how even visionary founders struggle to communicate what makes their product truly valuable. Not because they lack ideas — but because they lack focus, alignment, and a clear path forward.

I started First Matter to change that, especially in the Wellness industry where work has the biggest impact on the lives of other humans.

At First Matter, we help wellness and lifestyle brands define what they’re building, who it’s for, and how it should look, feel, and function, before a single pixel is placed. We combine strategic clarity with refined execution, building not just clean interfaces, but deeply aligned identities.

Design is a service. At First Matter, that means showing up with clarity, listening carefully, and delivering work that reflects purpose, not just polish.